Course Category: SEO Course R June
SEO Specialization Diploma
Mastering SEO Essentials: From Fundamentals to Optimization Strategies
Understanding Search Engines and SEO Fundamentals
• What is SEO and why it is important
• How search engines work
• Different search engine algorithms
• Key SEO terminology
Competitive Analysis
• Identifying your competitors
• SWOT analysis
• The primary competitor analysis
• Tools for competitive analysis
Benchmark your website
• Assessing your website
• Regular SEO audit
• SMART goals setting & KPIs
• Tools for assessing your website
On-page SEO
• Website Structure and URL Optimization
• Title Tag and Meta Description Optimization
• Header Tag Optimization
• Image Optimization
• Internal Linking and Anchor Text Optimization
• Website usability
Keyword strategy
• Keyword research
• Types of keywords
• Semantic core
• Tools for Keyword analysis
Content strategy
• Finding relevant topics for your niche
• Keywords insertion
AI usage in SEO
• How to make effective prompt
• Using AI in different SEO components
SEO strategy and summary
Advanced SEO (Technical & Off-page)
Technical SEO Optimization:
• Technical Optimization: Aims and Tasks
• HTTP Status Codes
• Error 404
• 301 and 302 Redirects
• Practical Lecture About Redirects
• Title H1, Subtitles H2 and H3
• Metatags: Title, Description, Keywords
• Friendly URLs
• Tag Metarobots, Canonical, Hreflang
• Markup, Microdata Markup
• How to Use Google’s Structured Data Markup Helper
• Ways of Pagination Optimization, Filtering and Sorting
• Device Optimization
• How to Check Device Optimization Preview
• Website Cashing and Indexing
• Tips to Improve Website Caching and Indexing
• How to Create sitemap.xml
• How to Create robots.txt
• Website Loading Speed: How to Check It
• Website Loading Speed: What You Need to Do
• Practice: Image Optimization
• Duplicate Content
• How to use proxy for your SEO-promotion.
• Summary of the Technical Optimization
Off-page Optimization:
• What is Off-Page Optimization
• What is Link Mass and Where to Get It
• How Do Links Rank?
• Pagerank Algorithm
• Types of Anchor Text
• How to Create Relevant Anchor Text
• 3 Types of Links
• How to Get and Distribute Link Mass
• Summary
Off-Page and Technical SEO
Advanced SEO (Technical & Off-page)
Technical SEO Optimization:
• Technical Optimization: Aims and Tasks
• HTTP Status Codes
• Error 404
• 301 and 302 Redirects
• Practical Lecture About Redirects
• Title H1, Subtitles H2 and H3
• Metatags: Title, Description, Keywords
• Friendly URLs
• Tag Metarobots, Canonical, Hreflang
• Markup, Microdata Markup
• How to Use Google’s Structured Data Markup Helper
• Ways of Pagination Optimization, Filtering and Sorting
• Device Optimization
• How to Check Device Optimization Preview
• Website Cashing and Indexing
• Tips to Improve Website Caching and Indexing
• How to Create sitemap.xml
• How to Create robots.txt
• Website Loading Speed: How to Check It
• Website Loading Speed: What You Need to Do
• Practice: Image Optimization
• Duplicate Content
• How to use proxy for your SEO-promotion.
• Summary of the Technical Optimization
Off-page Optimization:
• What is Off-Page Optimization
• What is Link Mass and Where to Get It
• How Do Links Rank?
• Pagerank Algorithm
• Types of Anchor Text
• How to Create Relevant Anchor Text
• 3 Types of Links
• How to Get and Distribute Link Mass
• Summary
On-Page SEO
Mastering SEO Essentials: From Fundamentals to Optimization Strategies
Understanding Search Engines and SEO Fundamentals
• What is SEO and why it is important
• How search engines work
• Different search engine algorithms
• Key SEO terminology
Competitive Analysis
• Identifying your competitors
• SWOT analysis
• The primary competitor analysis
• Tools for competitive analysis
Benchmark your website
• Assessing your website
• Regular SEO audit
• SMART goals setting & KPIs
• Tools for assessing your website
On-page SEO
• Website Structure and URL Optimization
• Title Tag and Meta Description Optimization
• Header Tag Optimization
• Image Optimization
• Internal Linking and Anchor Text Optimization
• Website usability
Keyword strategy
• Keyword research
• Types of keywords
• Semantic core
• Tools for Keyword analysis
Content strategy
• Finding relevant topics for your niche
• Keywords insertion
AI usage in SEO
• How to make effective prompt
• Using AI in different SEO components